Privacy Policy

Effective Date: September 18, 2026

At Dulcidae, operated by HONG KONG SING SUM CLOUD WAY LIMITED, we take the privacy and security of our customers seriously. Protecting personal information and maintaining responsible data practices are an important part of how we operate our online beauty store.

This Privacy Notice explains how Dulcidae collects, uses, processes, shares, and safeguards personal information when you visit our website, place an order, communicate with our support team, or browse our beauty collections, including Lipstick & Lip Gloss, Eyeshadow & Highlighter, and Brows & Concealer.

1. Personal Information We Collect

To operate our store and provide a smooth shopping experience, we may collect several categories of personal information depending on how you interact with Dulcidae.

• Information You Provide Directly: This may include your full name, email address, telephone number, shipping address, billing address, and other information submitted when creating an account, placing an order, or contacting customer support.
• Payment & Transaction Information: Payment details are processed through secure third-party payment gateways. Dulcidae does not directly store complete credit card numbers or card security codes on its local systems.
• Device & Usage Information: Certain technical information may be collected automatically through cookies, pixels, and similar technologies. This may include your IP address, browser type, operating system, device information, referring pages, and activity while browsing our storefront.
• Order & Customer Service Information: We may collect information related to your purchases, shipment status, returns, product claims, support requests, and communications with our team.

2. How We Use Personal Information

Information collected through Dulcidae may be used for the following business and operational purposes:

• Order Processing & Fulfillment: To process payments, prepare purchases, arrange shipment, provide delivery updates, and manage order-related requests.
• Website & Store Optimization: To evaluate customer interaction patterns and improve website navigation, product presentation, store functionality, and overall user experience.
• Customer Communications: To send transactional emails such as order confirmations, shipment notifications, support responses, and promotional communications when you have opted in to receive them.
• Fraud Prevention & Security: To monitor activity, identify suspicious transactions, reduce unauthorized use, and help protect customers and our store from fraudulent behavior.
• Legal & Operational Compliance: To maintain appropriate business records and comply with applicable legal, regulatory, tax, or enforcement obligations.

3. Data Security & Encryption

Dulcidae uses reasonable technical and organizational safeguards designed to protect personal information from unauthorized access, misuse, alteration, or disclosure.

• Secure Data Transmission: Sensitive information transmitted between your browser and our storefront is protected using standard Secure Socket Layer (SSL) encryption technology.
• Restricted Access: Access to customer information is limited to authorized personnel and service providers who require the information for legitimate operational purposes.
• Payment Security: Payment processing is handled through payment providers that operate under applicable PCI-DSS security standards.

While we take reasonable measures to protect personal information, no electronic transmission or storage method can be guaranteed to be completely secure.

4. Third-Party Services, Advertising & Analytics

Dulcidae does not sell, rent, or trade customer personal information for monetary payment. However, certain information may be shared with trusted third-party service providers that support our store operations, payment processing, advertising, analytics, attribution, customer service, and order fulfillment.

Our website may work with advertising and analytics platforms that help us understand store performance, measure marketing effectiveness, and provide more relevant advertising.

• AppLovin (Axon): Used for advertising technology, machine-learning-based campaign optimization, attribution, and conversion measurement.
• Meta Platforms: Used for social media integration, advertising measurement, audience insights, and campaign performance analysis.
• Google Services: Used for services such as web indexing, website analytics, traffic measurement, advertising performance, and other online services.

These third parties may process information according to their own privacy policies and applicable legal obligations.